7 Criteria To Make Massive
Profits From Absentee Owners!
By Jason Hanson
The author has permitted the reprinting and redistribution of this
article.
Listen; before you read any further go grab a pen and pad of paper,
because this is going to be one of the most valuable articles you've
ever read. You're going to learn how to dominate your local niche of
absentee owners and easily make six figures a year from this group.
Now, I'm sure that you know there are several niches you can target
such as absentee owners, free and clear, bankruptcy and probates.
Here's why the most profitable niche to target is absentee owners
1. There are many statistics which show the average landlord lasts only
3-5 years. This means that there's always going to be a huge number of
landlords wanting to sell their property (this large turnover means
money in your pocket).
2. Most landlords are amateurs and have no idea what they're doing.
They buy their first rental property as dollar signs dance through
their head. They quickly realize they needed to treat the rental as a
real business. Perhaps they didn't screen tenants very well, or perhaps
they've had a vacant property for months. Whatever the reason, the
rental property quickly turns into a nightmare and they want to quickly
off load it to someone like you.
3. Since landlords don't live in the property they have very little
emotional attachment to it. They didn't raise their children there and
spend the last 25 years in the house. Because they're not emotionally
involved it's much easier to do business with them.
4. As we know, during the boom several years ago, 25% of home purchases
were second houses. Right now, there are hundreds of thousands of
landlords who you could be assisting.
So, you're probably wondering how to locate and market to these
landlords so you can start making money off of them Well, my favorite
way to target landlords is through direct mail (letters and postcards).
The first thing you need to do is decide what zip codes you're going to
invest in. And thanks to technology you can choose to invest all over
the United States using the Internet, email and fax. Once you've
identified your zip codes it's time to order your list of absentee
owners. The list company that I use is Melissa Data. When you order
your list you'll want to call them on the phone and have one of their
representatives assist you. Don't order the list over the Internet
(you'll see why in a minute). You'll want to order the list over the
phone because there are seven very important criteria you'll want to
follow. So when you have the representative on the phone, tell himher
that you want to purchase a list of absentee owners in the following
zip codes (name your zip codes) and then give them the following
criteria
1. Only houses built after 1950
2. Houses over 1,000 square feet and no more than 2,500 square feet
3. Properties must be at least three bedrooms
4. Only single family houses, town houses, duplexes, triplexes and
quads (absolutely no condos)
5. Houses that are at least 10 years old
6. A total assessed value of under $250,000 (you want houses on the
lower end of the value for your area. In my area it happens to be
$250,000, however, in your area it might be $150,000).
7. Purchase 2,000 names. You need at least 2,000 names if you're
serious about closing deals. The more names you order the better
because remember this business is simply a numbers game. Obviously, the
person who sends out 20,000 letters a month is going to close more
deals than someone who sends out 1,000 letters a month.
Once you've ordered your list it will be emailed to you in an excel
spreadsheet. Next, you need to plan your marketing campaign. With
absentee owners, you're going to want to mail the list a total of eight
times, sending them mail every 2.5 months. It's extremely important
that you mail the list at least eight times every 2.5 months. On each
mailing your response rates will go up and I know many investors who
get 75% of their deals after the seventh mailing. Think about it this
way Most people don't follow up. You'll join the top 5% of real estate
investors by sending out eight pieces of mail.
Now, you need to know what to mail these landlords right Well, do a
combination of letters and postcards. The first time send a letter, the
second time a postcard, the third time a letter (you get the point).
Before you run off and just use any letter or postcard, you need to
have marketing materials that work. Both your letters and postcards
need to have powerful headlines that grab your prospects attention Here
are some of the headlines from my postcards and letters
Would you like to learn how to eliminate tenant problems forever
Are Your Tenants In city Giving You A Headache-Here Is Your
Prescription For Eliminating Tenant Hassles Forever!
Sell Your Rental Property In city And Close In 30 Days Or Less!
After you have a headline that is going to get your readers attention,
make sure that in the body of the mail piece, you list all of the
benefits or working with you, such as
-you can eliminate tenant hassles forever
-you're not a Realtor and don't charge any fees or commissions
-you'll buy their house as-is
-you'll close on the date of their choice
-you'll buy the property whether it's tenant occupied or vacant
One of the most important parts of a direct mail piece is to give a
reason for your prospect to respond. This can be a Free Special Report
or Free audio CD. Personally, I prefer the Free Special Report and the
ones that I offer people are
The 5 Little Known Ways to Eliminate Tenant Hassles Forever!
How to Sell Your House in 11 Days, Regardless of Your Current Financial
Situation
The Five Biggest Mistakes You Can Make When Selling Your House To A
Real Estate Investor And How To Avoid Them
Don't mail a letter or a postcard if it doesn't have a strong headline,
lists the benefits of working with you and offers people something free
when they respond.
Alright, so you have your lists, you have your direct mail piece and
it's time to send it out. So how do you get your direct mail in
landlords' mailboxes without licking thousands of stamps and driving
yourself crazy Use www.click2mail.com. You can upload your postcards
and letters in just a few minutes and you're done (remember, you want
to be able to spend your time the way you want, so automate everything
you can). When it comes to postcards, use the large, yellow card.
In this brief article, I've given you enough information to start
profiting from landlords within the next 30 days. As always, remember
the key to success is implementation (an idea without action is
worthless).
Jason R. Hanson is the founder of National Real Estate Investor Month,
author of “How to Build a Real Estate Empire” and
mentor to students all across America. To get a FREE copy of
Jason’s Special Report “The Insider’s
Guide To Buying Your First Investment Property in 83 Days or
Less!” visit httpwww.PrimoCoach.com or call
800-865-1702.
If
you would like to take advantage of the market and learn how to invest
in real estate and you are local to the Dallas Fort Worth area, I know
a really great teacher and mentor here in Arlington Texas. Please take
a look at his web site: DennisJHenson.com,
Dennis has a great Mentoring and training program, I know because I am
one of his former students. I learned a lot from his one on one
teaching technique. - Michael Harman 817-457-7572
mchfun.business@gmail.com
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