Get More Motivated Seller Leads
Today By Discovering The Secrets
By Sean Flanagan
The author has permitted the reprinting and redistribution of this
article.
Get More Motivated Seller Leads Today by Discovering the Secrets of How
to Write an Effective Sales Letter
Let’s face it. You only get one chance to rope motivated
sellers in and make them the successful contacts that your business
needs to grow. You have 3 seconds before their eyes glaze
over…either hook em’ or your sales letter will hit
the trash can that they are standing right next to as they toss the
other poorly written junk mail in it.A great sales letter will help you
establish your business and give you the foundation you need to create
a prosperous relationship with the seller.
What are some of the elements you need to ensure that the sales letter
you are about to write is superior to your competition –
setting yourself on a higher level right from the start The first step
towards a great sales letter is what you DON’T put on the
sales letter – your company logo. Nobody cares about your
company logo and nobody wants to read it right at the start. You have
mere seconds to grab your potential customer and you don’t
want to waste that precious space on your logo. Save that for the end,
when they’ve already read the important
“stuff”.
Instead of your company logo, start with a compelling headline. You
need to address their problem and then just as quickly, you need to
solve that problem. If you can do that and do that well, you will be
much more successful in the long run. There are a number of tips you
can use to write great headlines, like “5 Steps
to…” “Top 10 Reasons
Why…” and headlines of a similar nature. Try a
Google search for “great headlines” and find some
proven ones, then just customize them to your real estate investing
business.
It always boosts response to address your prospect by their first name,
even in the headline occasionally. Sales letters that use a first name
are more captivating and more personal. The reader will feel compelled
to at least continue reading another sentence or two, no matter how
cynical they might be towards sales letters.
Since you might only have a few sentences, you need to grab your
prospects’ attention right away. Don’t introduce
yourself; customers don’t care that you are the Vice
President of whatever company or what your qualifications are. You can
brag about your experience and skills later. The first few sentences
are your opportunity to offer a one-of-a-kind solution to a problem
that seems insurmountable. If your business is family-owned, you can
relay that information later on in the letter if necessary. The keyword
here is necessary. Ask yourself “is the fact that my business
is family owned going to compel this person to sell me their house at a
great price or just bore them and make them lose interest in our
written conversation”.
In the beginning of your letter, you need to state the problem and how
if they contact you, you’ll solve it. Reiterate the problem
and restate your solution.
By stating these problems and solutions, you’ll hook the
reader. You’ll show them that your business is the answer
they’ve been looking for. And just like that,
you’ll be able to enjoy more and more prospects.
The more leads that you entice through your sales letter, the more
profitable and successful your business will ultimately be.
Give the seller a reason to choose you. Don’t settle for
“We Buy Houses Cash”. Think about it from a sellers
point of view. Why should they choose you versus every other investor
in your town If you can answer this basic question, you’ll
win the marketing game every time.
Develop a Unique Selling Proposition, otherwise known as a USP. You
must have a unique approach to the problem – and of course,
that unique approach needs to be a practical solution.
State the USP that will turn heads and sellers will reach out to you.
Be clear about what your intentions. Be clear about what your company
will offer. Finally, make sure that you write a
“P.S.” statement at the end of the sales letter.
Interestingly, studies have shown that “P.S.”
statements are usually the second item read after the headline. Make
sure your “P.S.” is enticing, captivating and sucks
the reader in to read even more.
P.S. – Follow the steps in this article and watch your real
estate business explode. By the way, did your eyes go right to this
P.S. as soon as it hit your screen Now you know WHY the P.S. is so
important.
Sean Flanagan went from being a dead broke laborer, living off Ramen
Noodles and gas station hot dogs while selling used wooden pallets from
the roadside for $20 a day, to a self made real estate multimillionaire
in under 2 years time. He has a FREE audios
httpwww.YuckyHouseLeads.com.
If
you would like to take advantage of the market and learn how to invest
in real estate and you are local to the Dallas Fort Worth area, I know
a really great teacher and mentor here in Arlington Texas. Please take
a look at his web site: DennisJHenson.com,
Dennis has a great Mentoring and training program, I know because I am
one of his former students. I learned a lot from his one on one
teaching technique. - Michael Harman 817-457-7572
mchfun.business@gmail.com
http://www.biggerpockets.com/articles/