Marketing
Real Estate
31 total article
By Peter Kolat
Today, I want to share with you a quick, but very effective real estate video marketing secrets. These little secrets can be used on your blog, your own site, and on other social media sites (if they allow video postings). But before I go and give you the real estate video marketing secrets, here are couple of important points I need to share with you.
By Jason Hanson
Alright. I know we're in a recession, but for many people that means we're making more money than we ever have before. However, if you're just starting out and don't have a lot of moolah (yet) I'm going to give you a few ways to get started with little or no money.
By Jason Hanson
Listen; before you read any further go grab a pen and pad of paper, because this is going to be one of the most valuable articles you've ever read. You're going to learn how to dominate your local niche of absentee owners and easily make six figures a year from this group.
Now, I'm sure that you know there are several niches you can target such as absentee owners, free and clear, bankruptcy and probates. Here's why the most profitable niche to target is absentee owners
By Sean Flanagan
An important piece to your marketing puzzle needs to be testimonials. If you ever pay attention to what the best marketers in the world do, you’ll undoubtedly notice they include lot’s of testimonials in their advertising. The best way to explain this is by giving you an example
By Jamel Gibbs
Sellers are swarmed with direct mail from other investors, realtors, and not to mention companies that have nothing to do with real estate. So think for a minute, why should they read your mail rather than everyone else’s Grant it, it’s better if they call you of course. But what if the phone stopped ringing for a couple of days Are you going to sit around and do nothing This article will discuss an alternative to direct mail and newspaper ads.
Trying To Attract Motivated Sellers
By Sean Flanagan
Regardless of what kind of business you own, if your marketing is poor… you probably are, too. This is especially true if you haven’t build up a large list of people who send you referrals. Since the majority of investors, especially newer ones, don’t operate entirely on referrals, let’s discuss marketing.
By Jason Hanson
If someone put a gun to my head and told me that I had 30 days to do a deal or I would die, I would spend the next month door knocking. This is the quickest, cheapest and easiest way to find deals. It is also the method investors use least. Before I tell you how to properly door knock, let me dispel any fears you may have.
By Omar Johnson
To ensure your success as a real estate investor you must be prepared to deal with sellers. The bottom line is you must know exactly what to say to them to get the appointment and you must know exactly what to say to them to close deals. In addition, when you are faced with objections from sellers you must have logical confident responses that will lead to the close and ultimately the deal.
By Sean Flanagan
Get More Motivated Seller Leads Today by Discovering the Secrets of How to Write an Effective Sales Letter
Let’s face it. You only get one chance to rope motivated sellers in and make them the successful contacts that your business needs to grow. You have 3 seconds before their eyes glaze over…either hook em’ or your sales letter will hit the trash can that they are standing right next to as they toss the other poorly written junk mail in it.A great sales letter will help you establish your business and give you the foundation you need to create a prosperous relationship with the seller.
By Peter Vekselman
Within the past few years eBay has exploded into a remarkable web site to buy and sell various items. You can purchase just about anything imaginable for an incredible price through this web site. And believe it or not, selling real estate on eBay is very much possible as well now.
By Jason Hanson
In order to be successful in this business you need to stand out and differentiate yourself from your competition. You need to position yourself as an expert and as a prime time real estate investor, not just some average investor who buys a house here and there.
By Omar Johnson
As a real estate investor and marketer a website should be an integral part of your lead generating campaign. It should be utilize to inform potential prospects about your services by detailing the ways in which you and your company can creatively buy their house. In addition, your website should be utilized to capture and follow up with leads.
By Glen Andrews
This topic seems to be the most challenging for most investors. I know when I first started this was a big hurdle for me. So let’s start out with finding leads. I don’t know about you, but I want sellers calling me with properties for sale. I didn’t want to be the one calling them. I hear about investor’s cold calling the FSBO’s (For Sale by Owners) in the newspaper.
By Jason Hanson
I can't emphasize enough the power of testimonials. You should be getting testimonials from everyone you can. From tenants, from sellers, from Realtors (if you choose to work with this evil bunch……..kidding). I harp on this all the time, but how many of you are actually getting them I know they have helped me close many deals when the seller was first a little iffy on selling their house to me (they are also an important part of the Ultimate Deal Closing Kit you should bring with you to a sellers house).
By Sean Flanagan
A friend and fellow investor asked me an interesting question the other day.
“Sean, how can I make myself stand out from the crowd when targeting pre-foreclosures with direct mail”, he asked.
By Matt Gerchow
SETTING UP THE RIGHT BUSINESS CARD
It is said that a picture is worth a 1000 words.
Here's an example of a good business card. None of the numbers are still active but here's what to look at.
By Omar Johnson
Have you ever noticed how a lot of small signs on wire H frames pop up all over town on the weekends Then, just as quickly as they appeared, the signs are gone come Monday morning No, there aren't sign fairies fluttering around town on the weekend placing and removing signage. Instead, these signs are part of someone's marketing campaign. The small signs, also known as bandit signs, are a common form of marketing generally utilized by homebuilders across the nation. Now here is the good news, you can do it to!
By Ron & Alexandra Seigel
The author has permitted the reprinting and redistribution of this article.
One of the best business models we have found that can help luxury real estate marketing professionals distinguish their brand from their competitors comes from a $1 billion dollar online shoes merchant that “hug” their customers with spectacular customer service. It can help you to increase client and employeeteam member loyalty. So, if the shoe fits… take it from here.
By Dan O'Connor
A funny thing happened recently. I received a phone call from a nice lady who wanted to buy a house form me and stated that she had $80,000 as a down payent.
By Glen Andrews
Have you ever wondered why some investors have more deals coming in than they can handle while others struggle to pay the bills If you're struggling in this business it's one of two things...
By Peter Vekselman
You may have jumped into real estate investing with one eye on your dreams and the other on your potential to become fabulously wealthy in a very short time. While it’s true that it’s possible to become the richest person you know, the reality is that it will probably take time to happen. Another reality you may not have considered is that as a real estate investor, you also wear another hat professional marketer. If you can’t devise a winning online and offline marketing effort, your dreams will be largely unrealized and your destiny will be held hostage by unfulfilled potential.
By Matt Gerchow
Internet Marketing… You Need A Website
Every Real Estate Investor Should Have a Website!
Your website can be used as part of a “Credibility Kit.” A “Credibility Kit,” is just a collection of information that you can present to your sellers that will show them that you are a real business professional and not just someone looking to take advantage of them.
By Omar Johnson
As a real estate investor and entrepreneur you must truly understand that you are in the business of marketing first and foremost. MARKETING drives the business. Your marketing's end result should be that it produces leads and prospects to whom you would inevitably like to present offers to and get them accepted.
By Randi Thornton
What is SEO
SEO (SEARCH ENGINE OPTIMIZATION) is the process of making a website and its content highly relevant for both search engines and searchers. SEO includes technical tasks that make it easier for search engines to find and index a website for the appropriate keywords. Web SEO helps a website gain top positioning for relevant words and phrases. If a website is not found on page 1 or 2 of a search engine, then that website will not enjoy website traffic, online exposure, and online profitability.
By Sean Flanagan
It’s really true.
As a general rule, one is just as good as another. With that said, there is a world of difference in the level of success that each investor has had pushing their specific program. But it has much less to do with their abilities than it does the muscle that goes into marketing themselves and their thousand dollar program. Because they’re marketing masters, they excel at getting hapless investors who don’t know any better to grab what’s in their wallet and slap it down on a table in the back room of a seminar so they can waltz out the door convinced that they’re well on their way to reaching their real estate investing dreams.
By Dennis Henson
Signs should be a major part of any real estate investor’s marketing campaign. Used correctly, signs will pay for themselves many times over and they are invaluable for getting the word out and bringing in interested buyers and renters.
By Sean Flanagan
The Secret to Reaching Motivated Sellers as a Real Estate Investor with Advanced Direct Mail Strategies
If you want to truly succeed as a real estate investor, you need to disregard the majority of the marketing advice being promoted by the I can teach you to walk on water overnight” guru real estate investor crowd. If you really want to reach the real estate investing Promised Land, you're going to have to quit worshipping at the altar of the guru investors. They're very good at marketing themselves and their overpriced, ineffective real estate investing courses, but if you want to really launch your career into the stratosphere you're going to have to find a better way.
By Jason Hanson
I graduated from college with a degree in marketing. Anyone who has gone to college and has become an entrepreneur knows that college doesn't teach you squat. College only teaches you how to work for someone else. I bet that the majority of my marketing professors had never run a business in their lives…..all they did was teach a bunch of theory from a text book (and theory is B.S).
By Dan O'Connor
The Challenge- How to set yourself apart from all of the other We Buy Houses folks while making big profits and branding your company as one of the 'good guys' in the least amount of time possible.
Sounds like a daunting task, right Yeah, I thought the same thing when the idea popped into my head.
By Peter Vekselman
As you will quickly realize with real estate investing, it is absolutely vital you have a marketing plan. Without a plan you are wandering around essentially blindfolded. And with so much competition within the real estate market, it is essential you know what you are doing.
By Omar Johnson
As a quick turn real estate investor the wealth of your business is not primarily in properties owned but in contacts and relationships, particularly with your most important clients, your buyers. Thus your number one asset is your buyers list, and it should be tended to like a tree that sprouts money for leaves.
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