Secrets Of Successful Real Estate
Investing Marketing 101
By Sean Flanagan
The author has permitted the reprinting and redistribution of this
article.
It’s really true.
As a general rule, one is just as good as another. With that said,
there is a world of difference in the level of success that each
investor has had pushing their specific program. But it has much less
to do with their abilities than it does the muscle that goes into
marketing themselves and their thousand dollar program. Because
they’re marketing masters, they excel at getting hapless
investors who don’t know any better to grab what’s
in their wallet and slap it down on a table in the back room of a
seminar so they can waltz out the door convinced that they’re
well on their way to reaching their real estate investing dreams.
What the gurus don’t tell you is that’s also the
secret key you need to unlock the potential profits of their real
estate investing course. So you can either keep spending money on the
latest update to their program or you can put your precious dollars to
work for you in developing a marketing strategy that will allow you to
unleash the power of the “secret” investing
techniques that you’ve dropped a ton of your money on.
Don’t mistake what I’m saying It’s
imperative that you understand how to utilize a variety of creative
real estate techniques. But nothing is more critical to your success
than being able to successfully market yourself. It really is a package
deal. But having an effective marketing strategy is vital. Otherwise
you’re as useless as a concert pianist at a flea market.
There are two directions you can go when developing your marketing
strategy. The first is to chase down individual prospects in the hopes
that you’ll be able to sell them on you – and your
way of doing business. This method is time-intensive and the cost per
prospect is unbelievably high – and has not only a small
likelihood of returning your investment to you, but has a low rate of
return. The other is to concentrate your efforts on those who are
already warm to the idea of doing business with you.
Obviously, you need to concentrate the majority of your marketing
muscle on the second option. One marketing method you can implement is
the use of bandit signs. The cost is very low and you have a great deal
of control over type of calls you get. You can advertise for only
flexible sellers or you can market to property owners in specific
situations. For instance, your sign might specify that you’re
interested in working only with sellers who are facing an imminent
foreclosure who are also willing to accept payment for their equity
over a period of time.
Every caller you get won’t necessarily be a golden prospect,
but by placing limited information on your bandit signs about the types
of sellers and properties you’re interested in buying, you
can improve the quality of your prospects by guaranteeing that 95% of
the people who respond will know ahead of time what you want.
Unfortunately, the other 5% will be the truly confused –
people who want to know if you do refi loans or sell girl scout cookies.
Another warm prospect marketing strategy you can implement is one used
by guru real estate investors direct mail. While this strategy can be a
minefield that can cost you a lot of money, it also does most of the
heavy lifting for you by weeding out people who have no interest in
doing business with you. The two most important aspects of a successful
direct mail campaign are targeting to the right people (motivated
sellers) and writing a good letter that succinctly describes the kinds
of properties you’re interested in and the kinds of seller
situations you need. If you ensure that your letter is well-written and
it’s laced with descriptive phrases and lots of
benefit-driven features for the seller, you stand a great chance of
success with your campaign.
Regardless of what marketing strategy you develop, the most important
thing you can do is recognize that marketing is critical to your
success. I understand the arguments that you have to be able to give
the seller an offer they can live with and that you have to understand
creative investing techniques. I don’t deny that. But if you
don’t have prospects that have ears to hear your offer it
really doesn’t matter how creative or well-written it is
because you’ll be trying to sell an invisible man with a
hypothetical offer.
So concentrate most of your efforts in figuring out how to get warm
prospects. Once you have prospects, you can crack open your thousand
dollar real estate investing manual and figure out what to do next.
Only then will you be able to really begin seeing your investing dreams
come true.
Get started today – by developing an effective marketing
strategy. So what’s your game plan
Highly sought-after real estate millionaire maker and is universally
respected for his uncanny ability to take the most profitable of real
estate tactics and teach them to beginners in a way that allows them to
immediately get in the game. httpwww.YuckyHouseSecrets.com.
If
you would like to take advantage of the market and learn how to invest
in real estate and you are local to the Dallas Fort Worth area, I know
a really great teacher and mentor here in Arlington Texas. Please take
a look at his web site: DennisJHenson.com,
Dennis has a great Mentoring and training program, I know because I am
one of his former students. I learned a lot from his one on one
teaching technique. - Michael Harman 817-457-7572
mchfun.business@gmail.com
http://www.biggerpockets.com/articles/