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The Five
M’s of Successful Real Estate Investing
by: Dennis Henson
The author has permitted the reprinting and redistribution of this
article.
In order to become successful in any business or sport there are
certain skills that must be mastered. Understanding what skills are
necessary and educating yourself in their mastery are the first steps
on the road to success.
There are five major skills that must be mastered to become a
successful real estate investor. I call these the “5
M’s of
Real Estate Investing. They are:
• Mining
• Money
• Maintenance
• Marketing
• Managing
Let’s take a closer look…
“Mining” means finding really good deals. Anyone
can find a
property to purchase. There are thousands of them in the MLS,
newspapers, at auctions and For Sale By Owners. But to become a
successful investor you must develop the skill of not just finding a
property to purchase but a “golden nugget” or a
really good
deal.
What is a really good deal? It is a deal that will almost guarantee an
exceptional return on your investment of money and time. Are these
really good deals hard to find? No—they are relatively easy
to
find—once you have developed the Mining skill.
There are many books and CD’s on the market that clearly
detail
the tactics for locating and purchasing great investment properties.
Some of those tactics include:
• Realtors
• Sellers Ads in Papers and on the Internet
• Your Ads In Papers & Internet
• Auctions
• Foreclosures
• Short Sales
• Real Estate Owned By Banks (REO)
• For Sale By Owner (FSBO)
• Empty Homes
• Builders
• Wholesalers
All of these tactics work—but by focusing on one or two of
them,
you should quickly develop the skills needed for success.
The second skill I call “Money”. Money means
finding the
funding to purchase your real estate investments. Unless you have an
endless supply of money—it will be necessary to develop the
skill
of finding an endless supply. This is the part the guru’s
don’t tell you about and where many new investors stumble. It
is
much harder to find the money to purchase the great deals than it is to
find them. Some sources of money may be found from:
• Mortgage Companies
• Banks
• Credit Unions
• Credit Cards
• Investors
• Partners
• Home Sellers
• Cosigners
Again—reading Real Estate Investor Training books and
listening
to CD’s will help you find some of the strategies necessary
to
start developing your Money skill. Again—finding the Money is
not
easy and must be worked equally as hard as Mining for deals.
Maintenance on the other hand is the by for the easiest of the 5
M’s. The skill you need to develop to get your investment
property ready to market involves finding the right people to do the
work. It’s that simple. Just find a good and honest
maintenance
contractor, train him or her to do what you want and how you want it
and you are done.
The fourth skill—Marketing is critical to the success of real
estate investing. You must learn how to rent, sell or lease option the
property quickly. Learn quickly and move the property quickly. A real
estate investment sitting unoccupied for any time at all can and will
put a dagger in your chances of success. This skill of marketing is one
that simply cannot be overlooked. You must learn to market the property
yourself—for just turning this important part of your
investment
to a realtor or agent to handle could be a very big mistake.
“M” number five is the skill of managing the
investment
property. Next to the Money “M” this one is usually
the
most difficult skill to master. Not because it is the hardest to learn
but because many investors just don’t spend the time and
effort
necessary to learn how to manage their investment properties. Some
gurus recommend that from the very start all properties should be
managed by a property management company. That sounds like a good plan.
Just find a company that will take your one or two properties and put
them at the top of their list over their customers with twenty to fifty
properties. Good Luck!
Here is the “wake up and smell the coffee” truth.
For all
parties concerned--YOU need to learn all the aspects of property
management. And do so before you even consider whether you want to
manage the properties yourself or farm out this very important part of
your success to someone else. The real estate gurus are split on this
issue but by learning and doing it yourself before you
decide—you
can’t lose.
For more articles on real estate investor training and to sign up for
free reports, articles and e-books please visit my website at
http://www.dennisjhenson.com. Also visit http://www.turbo-bidder.com
for great real estate investor tools. Thank You, Dennis Henson
This article may not be reprinted or copied as per the request of the
author
For more articles on real estate investor training, visit my website at
http://www.dennisjhenson.com.
Also visit http://www.turbo-bidder.com
for great real estate investor tools.
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